Understand elements of the campaign behind PinkPantheress’s ‘Boy’s a Liar’ and its sequel featuring Ice Spice, and how the Warner Records UK team turned it into an international hit. The insights were obtained first-hand from the team at Warner Records UK.
What You’ll Learn:
- How TikTok was utilised as a testing ground for new tracks, leading to successful user engagement and song promotion
- How an untraditional collaboration and strategic marketing tactics were employed to spark fan excitement and online conversation
- The unique and effective utilization of YouTube Shorts to expand reach to a new fanbase
- How a platform-specific approach in music marketing was used to maximize the song’s visibility across different social media channels
- Learn about the disruptive marketing approach designed to align with PinkPantheress’s and Ice Spice’s unique artist identities
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