Videos Archive

Videos

14 Videos

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1 Section

Behind The Campaign: SZA – ‘SOS’

The strategic marketing journey of SZA's 'SOS

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Free

1 Section

Behind the Single: ‘Boy’s a liar Pt. 2’

How to market a modern collaboration
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4 Sections

Campaigns Of The Year 2025

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1 Section

Creator Radar: Creators in Latin Music

3 creator picks for Latin music to partner with

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1 Section

Creator Radar: Live Session Pages

Discover four up-and-coming live session platforms...

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1 Section

Creator Radar: Men’s Fashion

3 creator picks in men's fashion to partner with

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Free
6 Sections

Gen-Z Subcultures, Short-Form Video & Creator Marketing
Gen-Z, short-form video, and creator marketing are deeply interconnected. To engage this generation effectively, marketers must understand how to make an impact across platforms like TikTok, Reels, and Shorts - including how to work with creators to amplify artists, their music, and their stories in culturally relevant ways.

Key Talking Points
- What Gen-Z values and how they engage with music
- How artists are tapping into different TikTok subcultures
- Content and posting best practices across TikTok, Reels, and Shorts
- Tools that help drive user-generated content (UGC)
- Effective creator marketing strategies, supported by real-world case studies
Key Learnings
- How Gen-Z uses digital platforms differently
- How to spot and engage with subcultures on TikTok
- Strategic differences between TikTok, Reels, and Shorts
- How to evaluate the success of creator-driven campaigns
By the end of this session, you’ll be equipped with practical strategies to connect with Gen-Z - with a focus on driving results through short-form video and creator partnerships.
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9 Sections

How To Capture Attention
One of the biggest questions on the minds of artists, managers, and marketing professionals alike is: how do we capture audience and industry attention in an increasingly noisy landscape?
There’s no one-size-fits-all answer - but this session will explore the most effective current strategies, tactics, and real-world examples to help you build both short-term momentum and long-term engagement.

Key Talking Points
- How to not just capture attention once — but how to stack it strategically
- Recent artist launch strategies, featuring examples like Tommy Richman, berlioz, and Glass Beams
- Tactical approaches including standout content, PR stunts, guerrilla marketing, and word-of-mouth mechanics
Key Learnings
- How to turn moments of attention into deeper audience engagement
- Strategic insights on growing a new artist from the ground up
- How to create content designed to stop the scroll
- Building attention across multiple platforms and touchpoints
You’ll leave with inspirational examples and strategic frameworks - helping you build campaigns that don’t just demand attention, but sustain it.
Paid Subscribers Only
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1 Section

Identify Impactful TikTok Creators

Tips For Working With Influencers DIY

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10 Sections

Influencer Marketing For Pros

Boost your music marketing impact with successful influencer incorporation

Paid Subscribers Only
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9 Sections

Instagram For Pros

Optimise content strategy with useful features and expert insights

Paid Subscribers Only
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5 Sections

Instagram, YouTube & TikTok
YouTube, Instagram and TikTok are the three essential platforms artists should be looking to cultivate - alongside traditional DSPs. In this session, we’ll break down the latest features, evolving strategies, and platform-specific opportunities to help you stay ahead and activate each channel effectively as part of your artist marketing strategies.

Key Talking Points
- How audiences demographics differ across YouTube, Instagram, and TikTok
- The platforms' strategic priorities - where each one is investing and what that means for artists
- Current content trends, posting strategies, and unique creative opportunities
Key Learnings
- Discover the newest features and opportunities to enhance visibility and engagement
- Build content strategies aligned with platform-specific algorithm updates
- Identify and tap into new creative opportunities
By the end of this session, you'll have the most up-to-date understanding of how to leverage each platform as part of a well-rounded, effective marketing mix.
Paid Subscribers Only
Not Enrolled

11 Sections

TikTok For Pros

Create Impactful Content & Drive Music Usage

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12 Sections

Winning Strategies For Streaming Growth
In 2024, streaming accounted for 69% of global recorded music revenues. surpassing $20 billion for the first time. With such a significant share of the industry's income coming from streaming, it’s no surprise that growing an artist’s streaming business is a top priority for any artist team. This session is designed to equip you with practical strategies to do exactly that.

Key Talking Points
- Pre-release strategies to build anticipation and momentum
- Creating content that converts attention into streams
- How fan- and community-driven marketing can boost DSP performance
- Real-world examples: localised campaigns, effective ad strategies, and leveraging DSP promotional tools
Key Learnings
- How to select the right strategy to generate pre-release buzz
- Identify tools and tactics to develop content that drives streams
- Explore multiple methods to increase visibility and engagement on DSPs
You’ll leave with a fresh set of proven, actionable strategies to help grow your artist’s streaming presence and performance.
Paid Subscriber Only

Videos

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