CERTIFICATION
Music Business Essentials
Understanding the foundational principles of how the music industry operates is paramount to be able to successfully navigate it, as it’s a unique industry and comes with very specific challenges and opportunities. Having reported and trained on the development of the music business for more than 20+ years, Music Ally’s Music Business Essentials Certification will ensure professionals obtain essential knowledge to work alongside various music industry stakeholders and build successful careers and businesses in music.
With flexibility at the heart of this programme, learners can complete the curated set of video learning modules in their own time/at their own pace, or be part of a live bespoke programme curated and delivered by our team. Either way, the programme will cover the essentials, through to some future thinking of where our industry is heading and how to adapt to these shifts.
The programme
The programme is made up of a pathway of 4 video courses.
Each course is between 25-45 minutes long. The videos are split into sections and the platform records progress, so learners can dip in to complete the required content as they please.
- Music Industry Landscape
- Copyright Essentials
- Labels, Publishers & Distributors
- Artist Team Fundamentals
- Intro to Digital Marketing
Video Content
Video Content
Video Content
Video Content
Video Content
Benefits of Music Ally’s Music
Business Essentials Certification
For individuals:
- Gaining the essential knowledge and skills needed to understand the dynamics of the modern global music business
- Certification from a company known to have the industry leading intelligence and overview the evolving music business, relied on by major labels through to academics
- A demonstrable digital certificate for LinkedIn
- A recognisable certification and training with employers in the music industry, a modern certification for the CV
For companies:
- Ensure your global teams are trained to a consistent expert level and able to confidently communicate with various industry stakeholders
- Have a benchmark knowledge base to make sure your teams are up to date with the latest developments in the global music business and not falling behind the competition
- Give employees the opportunity to train up on business essentials to facilitate internal mobility
- Supporting career development with access to professional music specific training
- Increase your team’s authority
- Having certified individuals/teams gives potential signings or clients confidence that your company employs business experts, investing in staff training to give the best possible results to your clients
Perfect for:
- New employees and induction training
- Those coming into the music industry from other industries
- Employees who have learnt the business on the job with no formal music business studies
- Organisations looking for their workforce to have a current foundational understanding of the new music industry
- and many more…
Certification
The certification process is designed for the modern busy music professional in mind, with a short 10 question test at the end of each of the courses to ascertain completion and understanding. Overall this whole programme is around 5-6 hours of learning time: very achievable to fit around or integrate into a working day. We have made sure the courses are jam-packed with what you really need to know.
Upon successful completion, learners will be provided with an official signed digital certificate for LinkedIn.