5 tips for new releases....
Quick Insights
Examples of streaming microsites used....
Get a taste of our Quick Insights
Behind the Single: PinkPantheress, Ice Spice – How to market a modern collaboration
Understand elements of the campaign behind PinkPantheress’s ‘Boy’s a Liar’ and its sequel featuring Ice Spice, and how the Warner Records UK team turned it into an international hit. The insights were obtained first-hand from the team at Warner Records UK.
What area are you interested in today?
Dive into curated Knowledge Hubs that combine all of our resources and content around key topic areas
Campaigns Database
The music industry’s one and only marketing campaigns database.
Find inspiration, references, and check out campaign details from music companies and artist teams in our ever-growing database of 1,000+ global music marketing campaigns.
Music Ally Trusted by
Get your skills certified
Our Pro Skills have in-depth courses and cover everything professionals in the modern music business need, featuring the latest music-specific know-how.
01 Artist Branding
02 Email marketing
03 Tiktok
04 Youtube
05 Instagram
06 Facebook
07 SEO & Websites
08 E-commerce
09 meta ads
10 youtube ads
11 remarketing
12 streaming marketing
13 Budget-friendly marketing
14 digital presence
Music Ally: Certified
Besides being able to be certified for individual courses, we have built pathways for more comprehensive certifications
Music Ally: Certified
Digital Marketing
Ensure your team members are trained to a consistent expert level across 14 key digital marketing areas.
Music Ally: Certified
Amazon Music
Extract the most value for your artists out of Amazon Music and its sister services by completing the official certification.
Music Ally: Certified
Business Essentials
Empower team members to navigate the dynamics of the modern global music business - from copyright fundamentals to industry shifts.
Get answers from our music industry chatbot.
Ask Music Ally Anything