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Behind the Single: PinkPantheress, Ice Spice – How to market a modern collaboration

Understand elements of the campaign behind PinkPantheress’s ‘Boy’s a Liar’ and its sequel featuring Ice Spice, and how the Warner Records UK team turned it into an international hit. The insights were obtained first-hand from the team at Warner Records UK.

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Campaigns Database

The music industry’s one and only marketing campaigns database.

Find inspiration, references, and check out campaign details from music companies and artist teams in our ever-growing database of 1,000+ global music marketing campaigns.

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Get your skills certified

Our Pro Skills have in-depth courses and cover everything professionals in the modern music business need, featuring the latest music-specific know-how.

01 Artist Branding

02 Email marketing

03 Tiktok

04 Youtube

05 Instagram

06 Facebook

07 SEO & Websites

08 E-commerce

09 meta ads

10 youtube ads

11 remarketing

12 streaming marketing

13 Budget-friendly marketing

14 digital presence

Music Ally: Certified

Besides being able to be certified for individual courses, we have built pathways for more comprehensive certifications

Music Ally: Certified
Digital Marketing

Ensure your team members are trained to a consistent expert level across 14 key digital marketing areas. 

Music Ally: Certified
Amazon Music

Extract the most value for your artists out of Amazon Music and its sister services by completing the official certification.

Music Ally: Certified
Business Essentials

Empower team members to navigate the dynamics of the modern global music business - from copyright fundamentals to industry shifts.

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