The leading edge for music business professionals.

We’ve got a unique database of 1000+ music marketing campaign case studies, with first-hand information from the teams that worked on them – covering a range of different campaigns globally, from indie to major labels.  Our database continues to grow, with weekly uploads of cutting-edge campaigns, and is the only database dedicated to the industry that’s available on the market. You can use this tool to research campaigns, find inspiration, identify tools and partners, get insights for international marketing strategies, and map marketing trends.

Concise insight videos keeping your teams abreast of strategies at the speed of the market. Our team will keep you up to speed with the best marketing examples, tools and strategies of current releases so you have more time focusing on your own campaigns whilst still knowing what’s going on, and using these insights to improve your campaigns.

Acquire or benchmark your team’s proficiency in essential modern digital music business skills with our 30+ video courses covering music industry best practices and cutting-edge strategies. Music-specific and up-to-date skills training drawing from industry professional insights. Give your team the knowledge, experience, and confidence they need to tackle any problem or simply keep up to date with the ever-changing digital landscape.

Get skills certified from the leader in digital music business training. Having trained thousands of professionals over the years including majors, indies and music tech platforms, Music Ally offers three official certifications: Music Business Essentials, Digital Marketing, and Amazon Music in partnership with Amazon Music for Artists. These certifications are suitable for team members joining from different industries, junior team members as well as seasoned professionals. It’s a new benchmark for companies and individuals to make sure their skills are up to a global industry standard. With flexibility at the heart of this programme, participants can complete the curated set of video courses  in their own time/at their own pace, or be part of a live bespoke programme curated and delivered by our team.

Music Ally has identified the essential key drivers for growth within the modern music industry via the ecosystem of our research, editorial and hands-on marketing work with labels and management.

These areas form the basis for the content we create, and we bring all this relevant content together into curated spaces around these key areas in the form of Knowledge Hubs. Our Knowledge Hubs are ever-evolving, featuring up-to-date insight videos, reports, and news articles to keep abreast of these need-to-know drivers of the modern global music industry. We have curated Knowledge Hubs around New Tech & Trends, Streaming, Social Media & Digital Platforms, Influencer Marketing, Digital Advertising, International Marketing, Community Building & Management, Revenue Streams / Monetisation.

Trained on Music Ally’s editorial archive and renowned courses and learning content, our custom AI chatbot AllyBot is available 24/7 to help your teams swiftly find the answers they are looking for. For any other questions, our team of experts is here to help. Submit your anonymous questions to us and we will provide answers on our AMA feed.