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Release / Campaign Strategy
Every day more than 120,000 new tracks are delivered to streaming services.
This Knowledge Hub brings together all of Music Ally’s content across videos, editorial and campaigns around Release / Campaign Strategy.
Challenging, but far from impossible
It has never been more challenging to cut through the noise with your new release. A creative, well-crafted release plan and accompanying marketing campaign can still work wonders:
- give releases a strong start and continuing momentum
- grow the engaged audience for your artists
- make releases stand out to DSPs and fans alike
Quick Insights
Explore effective strategies to promote sustainability...
10 content suggestions to capture on your artist’s next video shoot
Modern DSP delivery strategies for frontline and catalogue releases
Finding and interpreting platform-based data & audience insights
Pro Skills
A healthy, engaged fan community is essential for sustained artist growth. Right now is an...See course details
YouTube, Instagram and TikTok are the three essential platforms artists should be looking to cultivate...See course details
In today’s saturated music industry, great music alone isn’t enough. To truly connect, artists must...See course details
One of the biggest questions on the minds of artists, managers, and marketing professionals alike...See course details
Building Engaged Fanbases & Thriving Communities
A healthy, engaged fan community is essential for sustained artist...
See Course Details
Instagram, YouTube & TikTok
YouTube, Instagram and TikTok are the three essential platforms artists...
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Effective Artist Branding
In today’s saturated music industry, great music alone isn’t enough....
See Course DetailsMusic Ally Reports
Music Ally’s up-to-date deep-dives into relevant digital, marketing, and tech topics.
Music Ally News
Campaigns
“A viral, fan-driven dance crossover that fused Rossi’s underground minimal tech grooves with Jazzy’s mainstream...View campaign
“Centered on Kendrick Lamar’s Super Bowl Halftime performance, this campaign utilised brand partnerships and sales...View campaign
“In 2025, MK was able to super-charge his socials and inspire viral UGC content to...View campaign
“On 5th September 2025, Lang Lang announced the next chapter in his Piano Book journey:...View campaign
“The Script leveraged nostalgia-driven social content and strategic fan engagement to reignite interest in their...View campaign
To access this post, you must subscribe. If you are already a subscriber, log in...View campaign
“Our 2025 Stagecoach livestream was the perfect myriad of a pan-Amazon marketing effort, using Amazon’s...View campaign
To access this post, you must subscribe. If you are already a subscriber, log in...View campaign
US singer-songwriter Alex Warren first came to prominence as a founding member of The Hype...View campaign