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Release / Campaign Strategy
Every day more than 120,000 new tracks are delivered to streaming services.
This Knowledge Hub brings together all of Music Ally’s content across videos, editorial and campaigns around Release / Campaign Strategy.
Challenging, but far from impossible
It has never been more challenging to cut through the noise with your new release. A creative, well-crafted release plan and accompanying marketing campaign can still work wonders:
- give releases a strong start and continuing momentum
- grow the engaged audience for your artists
- make releases stand out to DSPs and fans alike
Quick Insights
10 content suggestions to capture on your artist’s next video shoot
Examples of streaming microsites used in artist campaigns
3 creative uses of AI in artist release campaigns
Pro Skills
Optimise content strategy with useful features and expert insights
Instagram For Pros
Optimise content strategy with useful features and expert insights
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YouTube For Pros
Implement strategies for channel success
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Best Campaigns 2023
Actionable Insights and Strategies for 2024
See Course DetailsMusic Ally Reports
Music Ally’s up-to-date deep-dives into relevant digital, marketing, and tech topics.
Music Ally News
Campaigns
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For Estopa's 25th anniversary in 2024, Sony Music and the band decided to kick off...
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Here are some campaign elements and content examples we liked this week. Lainey Wilson Lainey...
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