Amazon Music is one of the biggest global streaming services with unique possibilities within e-commerce, livestreaming and voice. It’s therefore paramount for artists and their teams to understand an artist’s performance on the service and to use the available opportunities to connect and engage with fans more deeply.
In this course, you will learn about how you can get access to an artist’s streaming data and promotional tools on Amazon Music for Artists – depending on which role you have in the industry. We will explain what kind of data is available as well as how to interpret and utilise this data to get the best out of Amazon Music for Artists. On top of that, we will showcase marketing and promotional tools within the app which you can integrate into your artist’s marketing strategy – pitching music for playlist and station consideration, recording voice messages with Spotlight, and livestreaming by connecting the artist’s Twitch account with their Amazon Music for Artists profile.