We look at how her return with a new album was plotted out, where new emphasis was placed on her social channels, and why the album is having a longer afterlife than most.
Ric Salmon (CEO and co-founder of Driift as well as director at ATC Management), Claire Mas (COO of Driift) and Brian Message (co-founder of Driift as well as partner at ATC Management) talk in detail about The Smile’s live-streamed events.
US alternative rock band The National released their ninth album, First Two Pages Of Frankenstein, on 28 April 2023. It was their first album since member Aaron Dessner became infinitely more famous through working with Taylor Swift, so this was going to be a very different, and more amplified, return.