LOLA YOUNG – ISLAND RECORDS | ISLAND EMI – UNIVERSAL MUSIC GROUP
“Lola Young’s D2C campaign for I’m Only Fucking Myself had a unique blend of exclusive product, fashion-led collaboration, and a best-in-class global e-commerce experience to…
Tag: 25-34 years
SENSEI – THAT’S MY JAMM (INDEPENDENT) | THAT’S MY JAMM
“Short-form video and fan participation turns a selfie-inspired hook into global traction entirely independently” CAMPAIGN OVERVIEW Submitted By: That’s My JammArtist Name: SenseiArtist Label: That’s…
AURORA – FONTANA RECORDS | FONTANA RECORDS
“To celebrate 10 years of AURORA’s career and aligning with her first ever Wembley Arena date, we created an immersive exhibition called ‘Some Type Of…
MARINA – BMG | BMG
“Reclaiming ownership of artistic power, and redefining success as an independent artist.” CAMPAIGN OVERVIEW Submitted By: BMGArtist Name: MARINAArtist Label: BMGArtist Territory: United KingdomCampaign Submission…
THE KOOKS – LONELY CAT | VIRGIN MUSIC GROUP
“A nostalgia-driven, fan-first campaign that reunited The Kooks’ original audience with a new Gen Z fanbase through intimate live moments, cultural touchpoints, and digital exclusives…
SOFIA CAMARA – UNIVERSAL MUSIC CANADA/21 ENTERTAINMENT | UNIVERSAL MUSIC CANADA
“The campaign transformed a viral spark into sustainable growth by building owned fan relationships and deepening fan loyalty through audience acquisition tools, online engagement, and…
MATT BERNINGER – CONCORD RECORDS | CONCORD LABEL GROUP
“The campaign positioned Matt Berninger as a warm, multifaceted solo artist in the UK by securing broad press and radio support, hosting intimate fan events,…
LOYLE CARNER – ISLAND / EMI | UNIVERSAL MUSIC
“Loyle Carner’s fourth album ‘ hopefully !’ an intimate, creative campaign, with a focus on website, store & product” CAMPAIGN OVERVIEW Submitted By: Universal MusicArtist…
LOYLE CARNER – ISLAND / EMI | UNIVERSAL MUSIC
“Loyle Carner’s fourth album ‘ hopefully !’ an intimate, creative campaign, with a focus on website, store & product” CAMPAIGN OVERVIEW Submitted By: Universal MusicArtist…
FELIPE AMORIM – ONE PLAY | ONE PLAY
“We transformed the lyric “Eu Vou Na Sua Casa” into a real-life urban experience with giant roses, delivered at SBT to Virginia Fonseca at a…