Categories: Full Campaigns
Tags: 000, 14-17 years, 18-24 years, 25-34 years, 35-44 years, 45-59 years, Global, More than £50, selected
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Rita Ora – BMG Rights Management (UK) Limited
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Behind The Campaign: Little Mix
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5 Seconds of Summer – BMG
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Behind the Campaign :: Years & Years
Martha Kinn (director at YM&U Music and manager of Years & Years), Stephen Hallowes (marketing director at Polydor), Fiona McAuley (head of digital at YM&U, running social media and digital strategy for Years & Years) and Michael Smith (senior artist manager at YM&U) explain how they built on the success of It’s A Sin to use it to introduce Olly to whole new audiences
Rick Astley – BMG
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