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Behind The Campaign :: Joakim Berg
Swedish singer and songwriter Joakim Berg first came to prominence as lead singer of pop/rock band Kent. They split in 2016 and thereafter Berg worked behind the scenes. His solo debut, Jag Fortsätter Glömma was released in early 2022 and came as a surprise to many.
Iron Maiden – Parlophone Records
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Behind The Campaign :: Gold Bars
Gold Bars was a joint marketing effort between Mars and Sony Music Germany, designed to focus on both established and emerging hip-hop acts.
Behind The Campaign: Rêve
Canadian singer Rêve broke through in her home country with her third single, ‘CTRL + ALT + DEL’ in September 2021, and it has since been certified gold there. The team at Universal Music Canada talk through the campaign and their plans for the future.