Sofia Kourtesis – Ninja Tune
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Behind The Campaign :: Joakim Berg
Swedish singer and songwriter Joakim Berg first came to prominence as lead singer of pop/rock band Kent. They split in 2016 and thereafter Berg worked behind the scenes. His solo debut, Jag Fortsätter Glömma was released in early 2022 and came as a surprise to many.
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Behind The Single: Thundercat – “Them Changes”
Viral hits emerge frequently on TikTok, and when they do, that’s when the work really starts for marketing teams. We talked to Will Slattery, VP of North American Marketing Operations at Ninja Tune, whose team worked behind the scenes to maximise the success of Thundercat’s viral track “Them Changes” – spawned by a TikTok user’s sped-up version.
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Thundercat – Brainfeeder / Ninja Tune
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