Categories: Full Campaigns, Campaigns of the Year
Related Articles
Behind The Campaign :: Little Simz
The team from AWAL explain how they moved to reintroduce Little Simz, why her videos were treated like movie premieres, how she increased her social media activity (notably on TikTok), why D2C proved to be central to the campaign, and more.
Various (Hip Hop 50 & Forever) – Various
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Behind The Campaign :: BRIT Awards 2022
Luke Ferrar, innovation director at Polydor, and Giuseppe De Cristofano, director of digital at the BPI, explain how they pulled together all the digital activations for this year’s awards.
Behind The Campaign: Little Mix
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Behind The Campaign: Maxïmo Park
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