Categories: Full Campaigns, Campaigns of the Year
Tags: £25, 000, 001-£50, 18-24 years, 25-34 years, France, Nigeria, selected, UK, US
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Behind The Campaign :: CKay
Nigerian Afrobeats singer CKay put out his first EP in 2017 through Chocolate City and the label then entered into a partnership with Warner Music Africa in 2019 where he was identified as an act with international potential.
Sam Ryder – Parlophone
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Behind The Single: Libianca – “People”
5K Records is a relatively small label within the Sony Music family. When the team signed the track “People” by Libianca in early December 2022, the industry was preparing for a rush of Christmas hits to enter the charts and offices to shut down.
Coldplay – Parlophone Records
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Bob Marley – Island Records
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