Related Articles
Behind The Campaign: Daughter
To access this post, you must subscribe. If you are already a subscriber, log in here.
Bombay Bicycle Club – AWAL Recordings / MMM… Records
To access this post, you must subscribe. If you are already a subscriber, log in here.
Behind The Single: Sleaford Mods – “UK GRIM”
When Sleaford Mods launched their new single “UK GRIM”, it saw people chatting about it and sharing to an extent that was unprecedented for the band.
Behind The Campaign: Interpol
US indie rock band Interpol released The Other Side Of Make-Believe, their seventh studio album, on 15th July 2022. It was their first new album in four years and the campaign was focused on re-introducing the band and also reawakening lapsed listeners.
Behind The Campaign :: Little Simz
The team from AWAL explain how they moved to reintroduce Little Simz, why her videos were treated like movie premieres, how she increased her social media activity (notably on TikTok), why D2C proved to be central to the campaign, and more.