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Behind The Campaign: Valley
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Behind The Campaign :: Lucy Dacus
We look at how her return with a new album was plotted out, where new emphasis was placed on her social channels, and why the album is having a longer afterlife than most.
Behind The Campaign: The National
US alternative rock band The National released their ninth album, First Two Pages Of Frankenstein, on 28 April 2023. It was their first album since member Aaron Dessner became infinitely more famous through working with Taylor Swift, so this was going to be a very different, and more amplified, return.
Behind The Campaign: Interpol
US indie rock band Interpol released The Other Side Of Make-Believe, their seventh studio album, on 15th July 2022. It was their first new album in four years and the campaign was focused on re-introducing the band and also reawakening lapsed listeners.