Behind The Campaign :: Metallica
Behind The Campaign :: Young Fathers
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Behind The Campaign :: The National
US alternative rock band The National released their ninth album, First Two Pages Of Frankenstein, on 28 April 2023. It was their first album since me…
Behind The Campaign :: Pink Floyd
Pink Floyd’s The Dark Side Of The Moon has been reissued and remastered several times over the years, meaning that trying to make the 50th anniversa…
Behind The Campaign :: Andrew McMahon In The Wilderness
Andrew McMahon signed with Nettwerk Music Group in March 2023. The team explain how they lined things up for his new album.
Behind The Single: Libianca – “People”
5K Records is a relatively small label within the Sony Music family. When the team signed the track “People” by Libianca in early December 2022, t…
Behind The Single: LF System – ‘Afraid To Feel’
We talk to George Simpson, Head of Dance Marketing at Warner Records UK, and Jess Spink, Audience Manager, Warner Records UK, to learn how the team ma…
Behind The Campaign :: Knucks
Believe's Jak Ryan, Megan Freimann and Dave Grinnell talk about the campaign, from Kick Game signings and a pop-up shop to Roblox and Genius ads, and …
Behind The Campaign :: Blanco & Mahmood
Lorenzo Gessner (data science & innovation manager at UMG Italy), Eleonora Bianchi (head of digital services & consumption at UMG Italy) and Ludovica …
Behind The Campaign :: The Smile
Ric Salmon (CEO and co-founder of Driift as well as director at ATC Management), Claire Mas (COO of Driift) and Brian Message (co-founder of Driift as…