Ali Murphy and Robby Morris of Secretly Group explain how Mitski’s music was developing a new life on TikTok while she was away and was reaching into whole new audiences…
Nigerian Afrobeats singer CKay put out his first EP in 2017 through Chocolate City and the label then entered into a partnership with Warner Music Africa in 2019 where he was identified as an act with international potential.
Canadian singer Rêve broke through in her home country with her third single, ‘CTRL + ALT + DEL’ in September 2021, and it has since been certified gold there. The team at Universal Music Canada talk through the campaign and their plans for the future.