Behind The Campaign: Little Mix
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Behind The Campaign :: Little Simz
The team from AWAL explain how they moved to reintroduce Little Simz, why her videos were treated like movie premieres, how she increased her social media activity (notably on TikTok), why D2C proved to be central to the campaign, and more.
Behind The Campaign :: Gold Bars
Gold Bars was a joint marketing effort between Mars and Sony Music Germany, designed to focus on both established and emerging hip-hop acts.
Behind The Campaign: Valley
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Behind The Campaign: Interpol
US indie rock band Interpol released The Other Side Of Make-Believe, their seventh studio album, on 15th July 2022. It was their first new album in four years and the campaign was focused on re-introducing the band and also reawakening lapsed listeners.
Behind The Campaign :: Pink Floyd
Pink Floyd’s The Dark Side Of The Moon has been reissued and remastered several times over the years, meaning that trying to make the 50th anniversary edition suitably different was always going to be a huge challenge.