25th anniversary (What’s The Story) Morning Glory?
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Behind The Campaign: Interpol
US indie rock band Interpol released The Other Side Of Make-Believe, their seventh studio album, on 15th July 2022. It was their first new album in four years and the campaign was focused on re-introducing the band and also reawakening lapsed listeners.
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Pink Floyd’s The Dark Side Of The Moon has been reissued and remastered several times over the years, meaning that trying to make the 50th anniversary edition suitably different was always going to be a huge challenge.
Behind The Campaign: Roc Nation / Puma Humble Soles Mixtape
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Behind The Campaign: Raye
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Behind the Campaign :: Years & Years
Martha Kinn (director at YM&U Music and manager of Years & Years), Stephen Hallowes (marketing director at Polydor), Fiona McAuley (head of digital at YM&U, running social media and digital strategy for Years & Years) and Michael Smith (senior artist manager at YM&U) explain how they built on the success of It’s A Sin to use it to introduce Olly to whole new audiences