Weekly Round-Up: 30 Oct 2024
Here are some of our favorite music marketing campaigns, activations, and content picks from our team at Music Ally.
Rauw Alejandro
Rauw Alejandro is generating excitement for his upcoming album, COSA NUESTRA, by creatively teasing the 18-track tracklist. He shared a tweet on X with the titles of the three released tracks and blank spaces for the unreleased ones, creating intrigue among fans. On his Spotify page, the countdown feature continues this clever strategy by displaying only the titles of the three revealed songs, while the other tracks are labelled simply as “Track 2,” “Track 3,” and so on. This approach keeps fans guessing about the remaining tracks until the album drops.
COSA NUESTRA 💿💿💿
— RAÚL (@rauwalejandro) October 22, 2024
1.
2. Dejame Entrar
3.
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12.
13.
14. Pasaporte
15. Touching The Sky
16.
17.
18.
Utilising a strategic rollout that gradually reveals information can foster curiosity and excitement leading up to a release. This method not only promotes the album but also encourages fans to stay connected for updates.
Lana Lubany
Lana Lubany and her team are preparing for the release of her EP, YAFA, next week by hosting a giveaway where her fans can win a poster specially designed for each track. Each week, she focuses on a different song; in this clip, she promotes the poster for her song “PRAYERS.”
Engaging fans through giveaways tied to pre-saving strategies can effectively boost anticipation for a release. By offering exclusive merchandise and making it easy for fans to participate, artists can strengthen their connection with their audience while driving pre-saves and overall interest in their music.
Xevi
This week, we’re highlighting creator Xevi (@xeviuniverse), who generates significant engagement with his videos. For instance, his recent clip on Dave has amassed an impressive 2.6 million likes, 55,000 shares, and 210,000 saves–as a result, elevating the artist. In this comedic video, Xevi takes a humorous yet informative approach, providing his viewers (specifically Americans) with a deep dive into Dave and his significance in the music scene.
Creators like Xevi can enhance your marketing strategy by tapping into their unique voice and engaged audience.
