Weekly Round-Up: 28 Aug 2024
Here are some campaign elements and content examples we liked this week.
Lainey Wilson
Lainey Wilson’s latest album launch is taking fans for a spin—literally. Whirlwind Weather Vane grabs your current weather forecast and then uses your wind direction to select one of the 14 tracks off of Lainey’s new album. You can stream the track right within the app, which features custom-built Spotify and Apple Music players. The wind is also visualised as a quirky 3D weather vane that even wiggles if the wind’s blowing hard enough. After streaming, fans can share their personalised weather and track, inviting others to experience the fun.
This unique activation highlights the power of personalisation. By connecting album tracks to something as unique as a user’s local weather, Lainey Wilson’s team has crafted a memorable experience that feels individually tailored to fans.
Benson Boone and Cian Ducrot
Both artists have taken to Instagram profile pictures to promote their latest work. Cian Ducrot updated his profile picture to say “Pre-save Can’t Even Have You”, promoting his upcoming single and has dropped exclusive content in his stories just for his paid subscribers. Meanwhile, Benson Boone changed his profile picture to say “Pretty slowly is out”, promoting his latest single.
Sometimes, the smallest changes can have the biggest impact. Updating a profile picture is an easy yet highly visible way to promote current campaign activities and drive key marketing objectives such as pre-saves.
Rizzle Kicks
8 years after they last released music, Rizzle Kicks finally announced their comeback on the 14th of August. After Oasis announced their own return, Rizzle Kicks humorously dubbed their own as the “second biggest comeback this week” and were quick to share online fan conversation about both.
Since announcing their comeback, the duo have shared a diverse series of teasers, including some humorous skits establishing the narrative of the duo healing Britain with their return and upcoming music. We’ve really enjoyed their social rollout so far, which has been done in partnership with agency Something Something.
Our takeaway from this is to react to moments like these to capitalise on online chatter. Rizzle Kicks used Oasis’s announcement as a springboard to double down on their own comeback, showing that a little humour and timely reaction can go a long way in marketing.
Good Kid
Good Kid, a rock band from Toronto, has caught our attention for their smart use of digital space. Their website features a “Creators Hub” where content creators can easily download and use their music in videos—brilliant for expanding their reach.
Recently, the band also did a creative and amusing weather skit to promote their UK/EU tour that we thought was a great piece of content.
And finally, the band does a nice Fan Art Friday series where they share their favorite illustrations created by fans.
