Weekly Round-Up: 23 Oct 2024
Here are some of our favorite music marketing campaigns, activations, and content picks from our team at Music Ally.
Tyler, The Creator
Tyler, The Creator recently announced his upcoming album Chromakopia, set to release on Monday, October 28—a unique move as most new music drops on Fridays. Tyler and his team have been rolling out a series of visually striking teasers, setting a distinct tone for the album. A notable teaser features snippets of multiple tracks to build anticipation among fans. As an additional digital marketing tactic, a dedicated Instagram account, @Chromakopia, has been created to further engage fans, featuring unique content, such as a green-themed truck activation that aligns with the album’s aesthetic.
Wallows
Wallows promoted the alternate version of their track Bad Dream by cleverly mimicking the viral style of Charli xcx’s brat album title. In the caption, they wrote: “BAD DREAM and it’s completely different but also still “Bad Dream” is out now,” a playful nod to Charli’s album, “brat and it’s completely different but also still brat.” The post taps into current pop culture, showing how the band connects with their audience while riding the wave of a trending artist.
By aligning their content with something trending in the music space, Wallows not only taps into Instagram’s algorithm but also shows a fun, relatable side to their marketing strategy.
Medium Build
Medium Build shared a humorous artist-to-camera video where the artist tells a seemingly unrelated comedic story, which is cleverly tied back to the cover art of their new single, Triple Marathon.
The distinct storytelling approach not only entertains but also provides fans with behind-the-scenes insight into the creative process.
Icona Pop
Icona Pop has launched a playful campaign around their new track Body Type, acknowledging that it’s “a bit late for summer” but pushing for it to be released this year rather than waiting until next summer. The duo has posted a series of fun and creative videos on their TikTok, teasing the song and generating buzz despite the off-season timing.
Their content embraces humor and spontaneity, aligning with their signature energetic style.
