Related Articles

Behind The Campaign :: The National

US alternative rock band The National released their ninth album, First Two Pages Of Frankenstein, on 28 April 2023. It was their first album since member Aaron Dessner became infinitely more famous through working with Taylor Swift, so this was going to be a very different, and more amplified, return.

Behind The Campaign :: Nova Twins

Melissa Fernie (head of audience engagement at FUGA), Peter Capstick (label manager of Marshall Records) and Rupert King (Blue Raincoat Artists, the artist management arm of Blue Raincoat Music) explain why the band signed to Marshall Records for their new album, how their campaigning around Black identity and gender identity gave them new impetus, where careful audience segmentation refined and grew their fanbase marketing and why Discord is proving the perfect platform for them.

Behind the Campaign :: Years & Years

Martha Kinn (director at YM&U Music and manager of Years & Years), Stephen Hallowes (marketing director at Polydor), Fiona McAuley (head of digital at YM&U, running social media and digital strategy for Years & Years) and Michael Smith (senior artist manager at YM&U) explain how they built on the success of It’s A Sin to use it to introduce Olly to whole new audiences