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Canadian singer Rêve broke through in her home country with her third single, ‘CTRL + ALT + DEL’ in September 2021, and it has since been certified gold there. The team at Universal Music Canada talk through the campaign and their plans for the future.

Behind The Campaign :: Blanco & Mahmood

Lorenzo Gessner (data science & innovation manager at UMG Italy), Eleonora Bianchi (head of digital services & consumption at UMG Italy) and Ludovica Colombo (digital media specialist at UMG Italy) explain how songs are shortlisted at the Sanremo Music Festival, how the Mahmood and Blanco collaboration came about, and more.

Behind The Campaign :: Blanco & Mahmood

Lorenzo Gessner (data science & innovation manager at UMG Italy), Eleonora Bianchi (head of digital services & consumption at UMG Italy) and Ludovica Colombo (digital media specialist at UMG Italy) explain how songs are shortlisted at the Sanremo Music Festival, how the Mahmood and Blanco collaboration came about, and more.

Behind the Campaign :: Years & Years

Martha Kinn (director at YM&U Music and manager of Years & Years), Stephen Hallowes (marketing director at Polydor), Fiona McAuley (head of digital at YM&U, running social media and digital strategy for Years & Years) and Michael Smith (senior artist manager at YM&U) explain how they built on the success of It’s A Sin to use it to introduce Olly to whole new audiences