YouTube offers a breadth of opportunities to customise individual videos, increase channel watch time and engage with your community. In this course, we will walk you through the best practices to achieve your YouTube goals. Learn how to set up your channel for success with brand accounts and official artist channels and optimise your channel and individual videos with branding opportunities, default settings, cards, tags and more.

Understand how to develop a consistent content strategy that fits into the busy schedule of artists and music industry professionals and uncover YouTube’s range of social features to help drive engagement on the platform.

Furthermore, with an estimated 70% of all watch time on YouTube being driven by recommendations from YouTube’s algorithm, this course covers all bases for ensuring your YouTube videos and channels are as visible as possible.

About Instructor


Sarah is the Learning Operations Manager at Music Ally. She develops Music Ally's learning hub courses on marketing, technology and business for the music industry in addition to delivering live/bespoke training to a wide range of clients like Chrysalis Records, Sony Music Australia and Berklee College of Music. Prior to her role at Music Ally, Sarah built up experience as a musician, songwriter, producer and digital marketer operating in Trinidad & Tobago and Canada leading her to a smooth transition into training and mentoring in her current role.

12 Courses

Not Enrolled
Paid Subscribers Only

Course Includes

  • 8 Lessons
  • 1 Quiz
  • Course Certificate