In this “TikTok For Pros” course, delve deep into the intricacies of artist strategy on the short-form platform. From optimising profiles and mastering content strategy to leveraging TikTok Ads effectively, this course is practically focused for music industry professionals. Explore the latest trends, influencer marketing strategies, and short-form content ideas, equipping yourself with the skills to thrive in the ever-evolving landscape of TikTok.

About Instructor


Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and execute creative digital campaigns. Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a passionate fan of pop music and loves an empowering pop anthem.

18 Videos

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Video Includes

  • 11 Sections
  • 1 Topic
  • 1 Quiz
  • Video Certificate