TikTok: Effects for Music Promotion

3 TikTok effects to enhance music promotion

Marlen · July 14, 2023

TikTok’s influence in the music industry is undeniable, acting as a significant driver of music discovery and artist promotion. This video offers an exploration of three specific TikTok effects that can augment your music promotion strategy.

What You’ll Learn:

  • Identification and overview of three standout TikTok effects relevant for music promotion.
  • Best practices for incorporating these effects into your digital strategy.
  • Insights into how these effects can increase viewer engagement and potential virality.

About Instructor

Marlen

Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and execute creative digital campaigns. Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a passionate fan of pop music and loves an empowering pop anthem.

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