Streaming Marketing For Pros

Engage & convert fans on DSPs - Proven strategies for digital service platforms
Marlen · January 29, 2023

In this course we explore the nuances of marketing artists and music on streaming services. We will cover what artists, managers and music marketers need to know when trying to achieve streaming success.
We’ll also cover release strategies that are tailored to streaming, as well as pre-save and pre-adds, smart links, tools to build followers on DSPs, on-platform marketing opportunities and how to leverage insights to improve an artist’s growth trajectory on streaming services.
We also take an in-depth look at playlisting strategies across editorial, algorithmic and third-party playlists. In the final section, we will showcase some inspiring campaign examples of artists using various tools and strategies to make an impact on streaming services.

About Instructor


Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and execute creative digital campaigns. Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a passionate fan of pop music and loves an empowering pop anthem.

18 Videos

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Video Includes

  • 7 Sections
  • 1 Quiz
  • Video Certificate