E-Commerce for Pros

Understand Direct-to-fan models, key platforms, and effective selling strategies
Patrick · April 19, 2023

Our E-commerce For Music course is a complete guide to selling music and merchandise online via a direct-to-fan business model. In this course, you will gain a thorough understanding of e-commerce, the direct-to-fan model and its role in the music industry. Our platform overview section will cover the different types of platforms and their features, and will help you make an informed decision on which platform may be right for you.

We will also share our e-commerce best practices including pricing strategy and creative marketing of merchandise to enhance your e-commerce presence. Finally, we will look at some current and future trends in the industry offering real-world examples that can inspire your own selling strategy. On completing this course, you will be ready to start selling online and create an additional revenue source for any type of music-based business.

About Instructor


Meet Patrick, the ultimate music business maven with over a decade of experience in digital distribution and marketing and Music Ally's Chief Operations Officer. With a wealth of teaching experience from major labels to universities like Berklee College of Music, Falmouth University, University of Westminster and LIMPI, Patrick not only knows what information people need but how to present it effectively. His clear and engaging teaching style combined with his insider knowledge and sense of humour make him the ideal instructor to guide you through the intricacies of the music industry.

8 Courses

Not Enrolled
Paid Subscribers Only

Course Includes

  • 11 Lessons
  • 1 Quiz
  • Course Certificate