E-Commerce for Pros

Our E-commerce For Music course is a complete guide to selling music and merchandise online via a direct-to-fan business model. In this course, you will gain a thorough understanding of e-commerce, the direct-to-fan model and its role in the music industry. Our platform overview section will cover the different types of platforms and their features, and will help you make an informed decision on which platform may be right for you.

We will also share our e-commerce best practices including pricing strategy and creative marketing of merchandise to enhance your e-commerce presence. Finally, we will look at some current and future trends in the industry offering real-world examples that can inspire your own selling strategy. On completing this course, you will be ready to start selling online and create an additional revenue source for any type of music-based business.