Best Campaigns 2023

Actionable Insights and Strategies for 2024 

Marlen · February 7, 2024

Music Ally’s Best Music Marketing Campaigns of the Year Sandbox report is always hotly-anticipated – providing insights into the most innovative music marketing campaigns of the past 12 months. Likewise, our accompanying live webinar – where our team dissects the key trends and highlights across these campaigns – has become our most-loved session of the year. With more than 200+ campaigns submitted, and 50 making the report, there is a wealth of insights and learnings here that you and your teams can take into 2024. In this webinar, our team will break down the key learnings for you  – including from the campaigns that didn’t quite make it into the final report but were still incredible: 

  • How were album campaigns and pre-orders set up in 2023?
  • How are the best marketing teams teasing their releases?
  • What were some of the most creative content campaigns?
  • What were the best approaches to increase streams?
  • What are the latest tips and tricks within international marketing and catalogue marketing?
  • What are the newest TikTok strategies?
  • What are some of the most cutting-edge influencer marketing strategies?
  • What were the coolest IRL fan activations?
  • How did teams utilise AI in their campaigns?
  • Which trends are on the rise?
  • And much, much more! 

It’s the ideal way to ensure your marketing teams get the key learnings from these campaigns to implement into their campaigns in  2024. We present useful cross-campaign insights so you can compare your marketing with what your competitors are doing – and to equip teams with actionable takeaways for implementing top music marketing strategies.

About Instructor


Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and execute creative digital campaigns. Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a passionate fan of pop music and loves an empowering pop anthem.

18 Courses

Not Enrolled
£65 (+VAT)

Course Includes

  • 1 Lesson