Remarketing Explained

In this course, you will learn all about remarketing and why it is such a vital part of your music marketing strategy.

From initial audience data capture using tools such as Facebook Pixel or Google Ads Tag, to converting audiences into fans and paying customers, this course covers the principles of remarketing and how it can be used to drive brand awareness, engagement and sales.

We will also discuss some of the most important platforms and tools for remarketing in the music industry and how you can implement this strategy effectively. Finally, we will show you some real-life examples of remarketing being used in artist campaigns.