In this video, we will take you through 3 different DSP release strategies that include creative delivery methods to enhance your artist’s next release. What you’ll learn:
- How to gradually release singles leading up to an EP or album launch with the waterfall strategy
- How artists like Taylor Swift and Norah Jones have reimagined their catalogue to maintain campaign momentum and surface music in algorithmic playlists
- Understand how sharing song previews can generate excitement, views, and user-generated content (UGC) around an upcoming release.
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