5 ways to excite fans for a music video 

Strategies to keep driving views 

Short-Form Video Mastery for Artist Promotion - Learn to utilise Reels, Shorts, Spotlight & more

Key platform differences and similarities

Create Impactful Content & Drive Music Usage

Open to access this content

How artists post on TikTok vs. YouTube Shorts

3 TikTok effects to enhance music promotion

Strategies for capturing viewers’ attention

Exploring 6 artist tactics for inspiring UGC 

Best practices for boosting reach

Content that performs well on TikTok

Strategies for engaging and retaining viewers

Not every artist needs to show their face to thrive on social media. In this quick insight, we explore how visual branding, aesthetic storytelling, and values-led content—like Berlioz, Novo Amor, and $uicideboy$—can offer creative ways around the pressure to be constantly on-camera.

Open to access this content

5 Content Strategies For Touring Artists

Build and optimise official websites for artists

In the past, a music leak was every artist’s nightmare. However, the concept of a “leak” has evolved over time—from an industry mishap to a strategic marketing tool. In this quick insight, we explore how artists can intentionally leak their music to generate media buzz and foster fan loyalty, with examples from Tate McRae, Doja Cat, Hozier, and others who have successfully implemented this strategy.

In 2024, streaming accounted for 69% of global recorded music revenues. surpassing $20 billion for the first time. With such a significant share of the industry's income coming from streaming, it’s no surprise that growing an artist’s streaming business is a top priority for any artist team. This session is designed to equip you with practical strategies to do exactly that.

Key Talking Points

• Pre-release strategies to build anticipation and momentum
• Creating content that converts attention into streams
• How fan- and community-driven marketing can boost DSP performance
• Real-world examples: localised campaigns, effective ad strategies, and leveraging DSP promotional tools

Key Learnings

• How to select the right strategy to generate pre-release buzz
• Identify tools and tactics to develop content that drives streams
• Explore multiple methods to increase visibility and engagement on DSPs

  You’ll leave with a fresh set of proven, actionable strategies to help grow your artist’s streaming presence and performance.