In today’s saturated music industry, great music alone isn’t enough. To truly connect, artists must build a world - one that fans don’t just listen to, but enter. This session explores how to craft a rich, emotionally resonant brand that stands out from the crowd and invites long-term loyalty, cultural relevance, and a true sense of community.

Key Talking Points

• A clear framework for developing an authentic artist brand
• Emotional connectors and brand archetypes, with examples from Lola Young and Sabrina Carpenter
• Standout campaigns from Bon Iver, Feid, Sam Fender, and Tate McRae
• What to avoid: common branding pitfalls and how to sidestep them

Key Learnings

• How to identify your artist’s emotional core and brand personality
• How to translate values and identity into a multi-sensory fan experience
• Practical steps to build — or evolve — your own artist brand world

  You’ll leave with actionable tools, creative frameworks, and real-world inspiration to create a brand universe that feels true to the artist — and magnetic to fans.

How to create a fulfilling experience for an artist's fanbase 

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Quick Insight How Artists Can Use SoundCloud to Reach New Audiences explores how artists can use SoundCloud’s tools to reach new listeners, strengthen community, create additional income streams, and grow within their scene.

Quick Insight How Artists Connect With Their Fans Through IRL Events explores how real-life experiences help artists build deeper relationships with their audiences. From intimate listening parties and fan meet-ups to creative activations and community-driven events, IRL moments allow artists to strengthen fan bonds, generate buzz, and bring their creative worlds to life beyond the music.

Finding and interpreting platform-based data & audience insights

One of the biggest questions on the minds of artists, managers, and marketing professionals alike is: how do we capture audience and industry attention in an increasingly noisy landscape?
There’s no one-size-fits-all answer -  but this session will explore the most effective current strategies, tactics, and real-world examples to help you build both short-term momentum and long-term engagement.

Key Talking Points

• How to not just capture attention once — but how to stack it strategically
• Recent artist launch strategies, featuring examples like Tommy Richman, berlioz, and Glass Beams
• Tactical approaches including standout content, PR stunts, guerrilla marketing, and word-of-mouth mechanics

Key Learnings

• How to turn moments of attention into deeper audience engagement
• Strategic insights on growing a new artist from the ground up
• How to create content designed to stop the scroll
• Building attention across multiple platforms and touchpoints

  You’ll leave with inspirational examples and strategic frameworks - helping you build campaigns that don’t just demand attention, but sustain it.

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