Optimise profiles, content, and monetisation for Facebook success

Gen-Z, short-form video, and creator marketing are deeply interconnected. To engage this generation effectively, marketers must understand how to make an impact across platforms like TikTok, Reels, and Shorts - including how to work with creators to amplify artists, their music, and their stories in culturally relevant ways.  

Key Talking Points

• What Gen-Z values and how they engage with music
• How artists are tapping into different TikTok subcultures
• Content and posting best practices across TikTok, Reels, and Shorts
• Tools that help drive user-generated content (UGC)
• Effective creator marketing strategies, supported by real-world case studies

   

Key Learnings

• How Gen-Z uses digital platforms differently
• How to spot and engage with subcultures on TikTok
• Strategic differences between TikTok, Reels, and Shorts
• How to evaluate the success of creator-driven campaigns

By the end of this session, you’ll be equipped with practical strategies to connect with Gen-Z - with a focus on driving results through short-form video and creator partnerships.

Maximise YouTube impact with Google Ads - drive discovery and views

Explore effective strategies to promote sustainability...

Finding and interpreting platform-based data & audience insights

One of the biggest questions on the minds of artists, managers, and marketing professionals alike is: how do we capture audience and industry attention in an increasingly noisy landscape?
There’s no one-size-fits-all answer -  but this session will explore the most effective current strategies, tactics, and real-world examples to help you build both short-term momentum and long-term engagement.

 

Key Talking Points

• How to not just capture attention once — but how to stack it strategically
• Recent artist launch strategies, featuring examples like Tommy Richman, berlioz, and Glass Beams
• Tactical approaches including standout content, PR stunts, guerrilla marketing, and word-of-mouth mechanics

  Key Learnings

• How to turn moments of attention into deeper audience engagement
• Strategic insights on growing a new artist from the ground up
• How to create content designed to stop the scroll
• Building attention across multiple platforms and touchpoints

  You’ll leave with inspirational examples and strategic frameworks - helping you build campaigns that don’t just demand attention, but sustain it.

Tips For Working With Influencers DIY

Optimise content strategy with useful features and expert insights

YouTube, Instagram and TikTok are the three essential platforms artists should be looking to cultivate - alongside traditional DSPs. In this session, we’ll break down the latest features, evolving strategies, and platform-specific opportunities to help you stay ahead and activate each channel effectively as part of your artist marketing strategies.

Key Talking Points

• How audiences demographics differ across YouTube, Instagram, and TikTok
• The platforms' strategic priorities - where each one is investing and what that means for artists
• Current content trends, posting strategies, and unique creative opportunities

 

Key Learnings

• Discover the newest features and opportunities to enhance visibility and engagement
• Build content strategies aligned with platform-specific algorithm updates
• Identify and tap into new creative opportunities

By the end of this session, you'll have the most up-to-date understanding of how to leverage each platform as part of a well-rounded, effective marketing mix.

Examples of streaming microsites used in artist campaigns

Build a loyal fanbase with email marketing expertise

Learn how to expand your music audience with powerful platforms and grow your fanbase

Fresh ideas for past releases.

5 ways to excite fans for a music video 

Strategies to keep driving views 

Learn how to develop a compelling artist identity and image

Modern DSP delivery strategies for frontline and catalogue releases

Learn to capture audience data, convert fans & drive engagement