In today’s saturated music industry, great music alone isn’t enough. To truly connect, artists must build a world - one that fans don’t just listen to, but enter. This session explores how to craft a rich, emotionally resonant brand that stands out from the crowd and invites long-term loyalty, cultural relevance, and a true sense of community.

Key Talking Points

• A clear framework for developing an authentic artist brand
• Emotional connectors and brand archetypes, with examples from Lola Young and Sabrina Carpenter
• Standout campaigns from Bon Iver, Feid, Sam Fender, and Tate McRae
• What to avoid: common branding pitfalls and how to sidestep them

Key Learnings

• How to identify your artist’s emotional core and brand personality
• How to translate values and identity into a multi-sensory fan experience
• Practical steps to build — or evolve — your own artist brand world

  You’ll leave with actionable tools, creative frameworks, and real-world inspiration to create a brand universe that feels true to the artist — and magnetic to fans.

Optimise profiles, content, and monetisation for Facebook success

Maximise YouTube impact with Google Ads - drive discovery and views

Explore effective strategies to promote sustainability...

Finding and interpreting platform-based data & audience insights

One of the biggest questions on the minds of artists, managers, and marketing professionals alike is: how do we capture audience and industry attention in an increasingly noisy landscape?
There’s no one-size-fits-all answer -  but this session will explore the most effective current strategies, tactics, and real-world examples to help you build both short-term momentum and long-term engagement.

Key Talking Points

• How to not just capture attention once — but how to stack it strategically
• Recent artist launch strategies, featuring examples like Tommy Richman, berlioz, and Glass Beams
• Tactical approaches including standout content, PR stunts, guerrilla marketing, and word-of-mouth mechanics

Key Learnings

• How to turn moments of attention into deeper audience engagement
• Strategic insights on growing a new artist from the ground up
• How to create content designed to stop the scroll
• Building attention across multiple platforms and touchpoints

  You’ll leave with inspirational examples and strategic frameworks - helping you build campaigns that don’t just demand attention, but sustain it.

Tips For Working With Influencers DIY

Optimise content strategy with useful features and expert insights

YouTube, Instagram and TikTok are the three essential platforms artists should be looking to cultivate - alongside traditional DSPs. In this session, we’ll break down the latest features, evolving strategies, and platform-specific opportunities to help you stay ahead and activate each channel effectively as part of your artist marketing strategies.

Key Talking Points

• How audiences demographics differ across YouTube, Instagram, and TikTok
• The platforms' strategic priorities - where each one is investing and what that means for artists
• Current content trends, posting strategies, and unique creative opportunities

Key Learnings

• Discover the newest features and opportunities to enhance visibility and engagement
• Build content strategies aligned with platform-specific algorithm updates
• Identify and tap into new creative opportunities

By the end of this session, you'll have the most up-to-date understanding of how to leverage each platform as part of a well-rounded, effective marketing mix.

Examples of streaming microsites used in artist campaigns

Build a loyal fanbase with email marketing expertise

Learn how to expand your music audience with powerful platforms and grow your fanbase

Fresh ideas for past releases.

5 ways to excite fans for a music video 

Strategies to keep driving views 

Learn how to develop a compelling artist identity and image

Modern DSP delivery strategies for frontline and catalogue releases