Music Videos: Post-Launch Promotion

Strategies to keep driving views 

· August 1, 2023

In this video, you’ll delve into the world of post-launch music video promotion and explore inspiring examples of how artists are extending the life of their music videos. From storytelling techniques to captivating behind-the-scenes content, encouraging user-generated content (UGC) and using additional assets, you’ll gain valuable insights and practical strategies to keep music videos in the spotlight long after their initial release.

What You’ll Learn:

  • How to leverage the storytelling elements of a music video to build your artist’s brand and engage their audience,
  • The power of behind-the-scenes content in deepening the connection with fans,
  • The importance of involving the audience in the story and making the music video feel relevant to them,
  • Strategies for engaging with fans through reactions, sharing, and commenting,
  • To explore alternative versions of videos as supplementary assets to promote the original video.
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