Latest E-commerce Strategies

E-commerce is not just a vital revenue stream - it’s also a powerful way for artists to deepen fan connection through creative, campaign-aligned products. In this session, you'll discover the latest strategies and innovations to boost sales of merch, as well as physical and digital products.

Key Talking Points

• Omnichannel strategies and the power of well-planned campaign rollouts
• Maximising sales opportunities around tours and releases
• Building sustainability into your product and fulfilment strategy
• The latest on how to sell on social and streaming services
• Trends within fan-focused strategies

Key Learnings

• How to design and execute effective e-commerce campaigns that drive revenue
• Practical steps to make your product offering more sustainable
• New ways to expand your reach and sell across multiple platforms

You’ll leave with actionable ideas for quick wins - plus a roadmap to help grow your e-commerce strategy over the long term.