Instagram, YouTube & TikTok

YouTube, Instagram and TikTok are the three essential platforms artists should be looking to cultivate - alongside traditional DSPs. In this session, we’ll break down the latest features, evolving strategies, and platform-specific opportunities to help you stay ahead and activate each channel effectively as part of your artist marketing strategies.

Key Talking Points

• How audiences demographics differ across YouTube, Instagram, and TikTok
• The platforms' strategic priorities - where each one is investing and what that means for artists
• Current content trends, posting strategies, and unique creative opportunities

Key Learnings

• Discover the newest features and opportunities to enhance visibility and engagement
• Build content strategies aligned with platform-specific algorithm updates
• Identify and tap into new creative opportunities

By the end of this session, you'll have the most up-to-date understanding of how to leverage each platform as part of a well-rounded, effective marketing mix.