Instagram is said to have amassed over 2 billion monthly active users since its launch in 2010. Over that period, it became one of the top social media platforms and a key tool for connecting artists with fans, as well as brands. In this ‘Instagram Best Practice’ course from Music Ally, you will learn the best ways to maximise your Instagram presence, from profile optimisation to deeper insight into the type of content that drives discovery and engagement on the platform. You’ll also be able to identify some of the latest features that users can use to attract, retain and monetise their audience, and understand how these can be related to the music industry. Finally, with our overview of Instagram Analytics, you’ll be able to assess your own performance on Instagram.

About Instructor


Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and execute creative digital campaigns. Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a passionate fan of pop music and loves an empowering pop anthem.

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Video Includes

  • 11 Sections
  • 1 Quiz
  • Video Certificate