Influencer Marketing For Pros

Boost your music marketing impact with successful influencer incorporation
Sarah · May 2, 2023

The influencer marketing industry is a fast-growing market and method of marketing used by artists and brands around the world. Over recent years, countless examples of successful campaigns have proven the efficiency of this new-age form of marketing in reaching Gen Z. This course will help you gain an understanding of the current environment of the influencer marketing industry. You will learn the key steps to bring a campaign to life from scratch, from finding the best fitting influencers to analysing the success of your campaign. We will look into the different tools made available to you at each step to ensure maximum efficiency in the campaign, before looking at several case studies in order to visualise these concepts in real-world examples.

About Instructor


Sarah is the Learning Operations Manager at Music Ally. She develops Music Ally's learning hub courses on marketing, technology and business for the music industry in addition to delivering live/bespoke training to a wide range of clients like Chrysalis Records, Sony Music Australia and Berklee College of Music. Prior to her role at Music Ally, Sarah built up experience as a musician, songwriter, producer and digital marketer operating in Trinidad & Tobago and Canada leading her to a smooth transition into training and mentoring in her current role.

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Video Includes

  • 10 Sections
  • 1 Quiz
  • Video Certificate