How To Capture Attention

One of the biggest questions on the minds of artists, managers, and marketing professionals alike is: how do we capture audience and industry attention in an increasingly noisy landscape?
There’s no one-size-fits-all answer -  but this session will explore the most effective current strategies, tactics, and real-world examples to help you build both short-term momentum and long-term engagement.

Key Talking Points

• How to not just capture attention once — but how to stack it strategically
• Recent artist launch strategies, featuring examples like Tommy Richman, berlioz, and Glass Beams
• Tactical approaches including standout content, PR stunts, guerrilla marketing, and word-of-mouth mechanics

Key Learnings

• How to turn moments of attention into deeper audience engagement
• Strategic insights on growing a new artist from the ground up
• How to create content designed to stop the scroll
• Building attention across multiple platforms and touchpoints

  You’ll leave with inspirational examples and strategic frameworks - helping you build campaigns that don’t just demand attention, but sustain it.