Gen-Z Subcultures, Short-Form Video & Creator Marketing

Gen-Z, short-form video, and creator marketing are deeply interconnected. To engage this generation effectively, marketers must understand how to make an impact across platforms like TikTok, Reels, and Shorts - including how to work with creators to amplify artists, their music, and their stories in culturally relevant ways.

Key Talking Points

• What Gen-Z values and how they engage with music
• How artists are tapping into different TikTok subcultures
• Content and posting best practices across TikTok, Reels, and Shorts
• Tools that help drive user-generated content (UGC)
• Effective creator marketing strategies, supported by real-world case studies

Key Learnings

• How Gen-Z uses digital platforms differently
• How to spot and engage with subcultures on TikTok
• Strategic differences between TikTok, Reels, and Shorts
• How to evaluate the success of creator-driven campaigns

By the end of this session, you’ll be equipped with practical strategies to connect with Gen-Z - with a focus on driving results through short-form video and creator partnerships.