Facebook For Pros

Optimise profiles, content, and monetisation for Facebook success
Kushal · February 28, 2023

With 1.9bn global Daily Active Users, Facebook is clearly a platform that needs careful attention from artist teams. Facebook reaches a massive global audience, and continues to add new content (e.g. Premium Music Videos, Reels) and monetisation opportunities (e.g. Reels Play Bonus Program, Facebook Stars), which artist teams should know how to leverage.

This course will help you to understand the various ways artists and their teams can best utilise the platform to promote music, connect with fans and drive revenue. By the end of this course, you will know how to optimise an artist’s Facebook Page in order to present a strong brand and drive discovery. This will include a look at the various settings and tools that Facebook offers to help achieve these goals. We will also equip you with some tips and tricks for driving engagement across posts and videos, including content ideas and analytics.

About Instructor

Kushal

Kushal (or Kush for short) was Music Ally's Head of Training, responsible for delivering digital strategy workshops and consultancy to the music industry. He worked with a broad spectrum of clients including Sony, Universal, Warner, Beggars Group, BBC, MMF, BPI, AIM, BIMM, Berklee College of Music and Platoon. Kush also works across Music Ally's marketing services roster and has worked on campaigns for the likes of Hollywood Records, Blue Raincoat Music and Rare Sound. Kush has always had a keen interest in technology, initially working at a financial technology company after graduating from The London School of Economics. He continues to explore the latest trends at Music Ally, regularly conducting research and hosting webinars on topics such as gaming and livestreaming. His past music industry experience ranges from playlist pitching at independent label AntiFragile Music to social media management at music marketing agency Burstimo. His diverse professional background offers him a unique perspective on a range of artist marketing strategies.

6 Courses

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Course Includes

  • 10 Lessons
  • 1 Quiz
  • Course Certificate