Dissecting Direct-to-Fan Strategies

In this video, we’ll explore essential digital marketing tools for artists, using two differing case studies: Snapped Ankles and Lewis Capaldi. We’ll discuss how both indie and major label artists use these tools to capture audience data and boost streams and sales.

What You’ll Learn:

• The digital strategies adopted by both indie and major label artists
• An understanding of the pros and cons associated with various digital marketing tools
• Insights into effective tool utilisation for maximum artist success