Dissecting Direct-to-Fan Strategies

Digital tools to drive data capture and sales

· August 22, 2023

In this video, we’ll explore essential digital marketing tools for artists, using two differing case studies: Snapped Ankles and Lewis Capaldi. We’ll discuss how both indie and major label artists use these tools to capture audience data and boost streams and sales.

What You’ll Learn:

  • The digital strategies adopted by both indie and major label artists
  • An understanding of the pros and cons associated with various digital marketing tools
  • Insights into effective tool utilisation for maximum artist success

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Video Includes

  • 1 Section