Digital Advertising Best Practice

In this session, we’ll break down the fundamentals for running effective digital advertising campaigns for music across Meta, YouTube, TikTok and Spotify. Expect practical frameworks, platform-specific advice and clear takeaways you can apply immediately.

Key Talking Points

• Core digital advertising fundamentals every artist marketing team should understand
• How to build effective, platform-native campaigns across Meta, YouTube, TikTok and Spotify
• Creative strategy: what works, why it works, and how to test and iterate
• Targeting, budgeting and optimisation best practices for music campaigns

Key Learnings

• How to plan, launch and optimise digital ad campaigns that drive results
• Practical frameworks for choosing the right platform and format for your goals
• How to improve performance through better creative, targeting and spend allocation