Cost-Effective Music Marketing

Expert insights for successful music marketing on a budget
Marlen · January 8, 2023

Cross-platform, creative artist marketing can be expensive but unfortunately budgets are often limited and need to ensure maximum bang for the buck.

In our ‘Marketing On A Budget’ course we discuss building an artist marketing campaign with little to no budget, with a focus on tools, strategies and examples across key elements that form a music marketing campaign: Direct-to-Fan, Content & Product Creation, Promotion & Digital Advertising and Fan Engagement & Storytelling. Besides presenting the latest low-cost music marketing tools we’ve come across, we have taken inspiration from our annual global music marketing survey which picks out some of the best artist and label campaigns. We have had hundreds of entries to this survey over the past five years, from independent musicians through to major labels. The best of these have been used to help us to build this course.

Our aim is to equip you with the knowledge and skills to implement seemingly simple yet extremely effective marketing activations. In other words, to build professional marketing campaigns on DIY budgets

About Instructor


Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and execute creative digital campaigns. Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a passionate fan of pop music and loves an empowering pop anthem.

18 Videos

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Video Includes

  • 9 Sections
  • 1 Quiz
  • Video Certificate