Cost-Effective Music Marketing

Cross-platform, creative artist marketing can be expensive but unfortunately budgets are often limited and need to ensure maximum bang for the buck.

In our ‘Marketing On A Budget’ course we discuss building an artist marketing campaign with little to no budget, with a focus on tools, strategies and examples across key elements that form a music marketing campaign: Direct-to-Fan, Content & Product Creation, Promotion & Digital Advertising and Fan Engagement & Storytelling. Besides presenting the latest low-cost music marketing tools we’ve come across, we have taken inspiration from our annual global music marketing survey which picks out some of the best artist and label campaigns. We have had hundreds of entries to this survey over the past five years, from independent musicians through to major labels. The best of these have been used to help us to build this course.

Our aim is to equip you with the knowledge and skills to implement seemingly simple yet extremely effective marketing activations. In other words, to build professional marketing campaigns on DIY budgets