Cost-Effective Music Marketing

Cross-platform, creative artist marketing can be expensive and unfortunately budgets are often limited. In our ‘Cost-Effective Music Marketing’ course we discuss building an artist marketing campaign with little to no budget, with a focus on tools, strategies and examples across key elements that form a music marketing campaign. Alongside introducing the latest music marketing tools, we’ve drawn inspiration from our Campaign of the Year submissions. These submissions showcase diverse campaign strategies used by both independent artists and major labels, providing a broad spectrum of creative approaches. Our aim is to equip you with the knowledge and skills to implement seemingly simple yet extremely effective marketing activations. In other words, to build professional marketing campaigns on DIY budgets.