Behind The Campaign: SZA – ‘SOS’

The strategic marketing journey of SZA's 'SOS

· June 13, 2023

Analyse the marketing strategies and tactics that RCA’s marketing team employed to promote SZA’s highly anticipated second album after a long hiatus. Learn about the application of adaptability, fan engagement, and effective agency collaborations in shaping a successful digital marketing campaign.

What You’ll Learn:

  • Techniques to effectively engage fans in paid strategies, incorporating user-generated content for authenticity and community building
  • The importance of agility and flexibility in campaign strategies to capitalise on emerging trends and audience responses
  • The strategic use of specialized agencies to achieve diverse campaign objectives
  • Methods to build anticipation and create hype around a product
  • How to maintain campaign momentum with various highlight moments
  • Lessons from the success of SZA’s ‘SOS’ campaign and how to apply these in your own marketing strategies.
Not Enrolled
Paid Subscribers Only

Video Includes

  • 1 Section